UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

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From UMBC News and Magazine

The Tweet Science

The Tweet Science UMBC Assistant Professor of Sociology Zeynep Tufekci is not a big fan of technology for its own sake. But if a new electronic gadget helps her get through the day more...

Posted: October 13, 2009, 4:00 AM

Art History – Christina Ralls ’07, IMDA

Christina Ralls ’07, imaging and digital arts, recently completed a public art project that allowed her to dive into her family history and tell a story about one of the most turbulent moments in...

Posted: September 20, 2009, 7:30 PM

At Play – Fall 2009

Discovering Japan When UMBC men’s lacrosse team returned from an 11-day trip to Japan to play in the 2009 International Friendship Games, they came back with more than an undefeated record in...

Posted: September 20, 2009, 7:28 PM

Center of Attention – Andre Gudger ’99, ISM

Ask Andre Gudger ’99, information systems management, how he recalls his undergraduate years at UMBC, and he sums it up in a single word: “intense.” Gudger remembers a swirl of study and...

Posted: September 20, 2009, 7:27 PM

Charmed City

You might know John Strausbaugh ’74, interdisciplinary studies, from the books that he’s written on odd and controversial topics – including Elvis culture (E: Reflections on the Birth of the Elvis...

Posted: September 20, 2009, 7:22 PM

Discovery – Fall 2009

Austen in Motion UMBC’s annual Undergraduate Research and Creative Achievement Day (or URCAD) is always a date circled in red on the university calendar – and for good reason. This past April...

Posted: September 20, 2009, 7:21 PM

Killer Mix Tapes Cont’d

After spending the summer jamming on guitars in their living room together, Professor Morin and his son, Nick, traded mix tapes to commemorate the experience. They worked on their lists...

Posted: September 20, 2009, 7:18 PM

How To Make A Killer Mix Tape

With Joseph “Skip” Morin, Associate Chair & Lecturer, Music In the 2000 hit film “High Fidelity,” romantically challenged record-store owner Rob Gordon discusses his own torturous process of...

Posted: September 20, 2009, 7:16 PM

Over Coffee – Fall 2009

Establishing a legacy that spans generations is important for a school that is only 43-years-old – and one father and son team has created such a legacy as student-athletes at UMBC. John Goedeke...

Posted: September 20, 2009, 7:15 PM