UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Up On The Roof – Summer 2010

UMBC President Freeman A. Hrabowski, III takes your questions. Q. Many UMBC students are finding that internships are an integral part of the university experience. What’s your view about the...

Posted: May 20, 2009, 7:35 PM

Green Concrete

Can a Parking Lot be Good for the Chesapeake Bay? To view scenes from UMBC CUERE’s pervious concrete installation, click the play button below. 9/3/2008 The answer could be yes, if it’s...

Posted: March 6, 2009, 5:00 AM

Green Skies: A Better Environment for Air Travel

Green Skies: A Better Environment for Air Travel Hillol Kargupta logs thousands of frequent flier miles each year to do research, conduct business for a successful, global firm and to visit his...

Posted: February 25, 2009, 5:00 AM

Erickson School Helps Launch Nation’s First Elder ER

Erickson School Helps Launch Nation’s First Elder ER In partnership with aging experts from the Erickson School at UMBC, Holy Cross Hospital (Silver Spring, Md.) recently launched one of...

Posted: February 2, 2009, 5:00 AM

Up On The Roof – Winter 2009

Q. We’ve named this feature “Up on the Roof” because taking visitors up to the very top of the Administration Building is one of your trademarks as UMBC’s president. How did it begin? – Richard...

Posted: January 19, 2009, 7:52 PM

To You – Winter 2009

Welcome to UMBC Magazine! The university has created this magazine to make connections. And, more specifically, reconnections. I can modestly put myself forward as one of those reconnections....

Posted: January 19, 2009, 7:51 PM

The News – Winter 2009

Q&A: Provost Elliot Hirschman On July 1, Elliot Hirshman became the new Provost and Senior Vice President for Academic Affairs at UMBC. Hirshman has a strong cross-disciplinary background...

Posted: January 19, 2009, 7:49 PM

Spectrum Storms

What is science telling us about autism? By Joel N. Shurkin Few medical disorders engender as much controversy as autism, or as it is now known, autism spectrum disorder or ASD. The term...

Posted: January 19, 2009, 7:47 PM