UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Pedal Power

Two weeks after completing a grueling bicycle race that ran from Oceanside, Calif. to Annapolis, Adam Driscoll ’04, information systems, is still waiting for sensation to return to his fingertips....

Posted: September 20, 2009, 7:14 PM

The Best of Both Worlds

How a decade-long battle over bwtech@UMBC Research and Technology Park created a thriving link between campus and business and a dedicated green space for research and teaching. By Richard Byrne...

Posted: September 20, 2009, 7:13 PM

The News – Fall 2009

Top Dawgs “We’re Number One! We’re Number One!” It isn’t often that UMBC President Freeman A. Hrabowski, III’s “State of the University” address is interrupted by an impromptu chant. But this...

Posted: September 20, 2009, 7:09 PM

The Tweet Science

UMBC assistant professor of sociology Zeynep Tufekci investigates how we use Facebook, Twitter and other new social-networking services to define ourselves. By Joab Jackson ’90 Illustration by...

Posted: September 20, 2009, 7:07 PM

To You – Fall 2009

I am delighted that one of the features in this issue is written by John Strausbaugh ’74, interdisciplinary studies. Strausbaugh has had a successful career in journalism and cultural criticism,...

Posted: September 20, 2009, 7:06 PM

Up On The Roof – Fall 2009

UMBC President Freeman A. Hrabowski, III takes your questions. Q. What book do you recommend that every young person read before they go out into the “real world?” — Shivonne L. Laird ’99,...

Posted: September 20, 2009, 7:05 PM

Venus, If You Will – Deborah Randall ’94, Theatre

Many theatre companies are born out of a mixture of inspiration and frustration. Take The Venus Theatre in Laurel, for instance. When its founder, Deborah Randall ’94, theatre, graduated from...

Posted: September 20, 2009, 7:00 PM

Video: Early Risers at UMBC

[Video] From UMBC Magazine Summer 2009, Early Risers, featuring Crew Club practice, ROTC morning routine, True Grits dining hall, and other UMBC voices — including one hungry squirrel. Video...

Posted: September 13, 2009, 6:47 PM

We Are Commonvision

We Are Commonvision There’s a Quadmania T-shirt hanging on the wall, photographs of squirrels and a flyer about baked potatoes. There are smaller note cards, large posters and textured frames...

Posted: September 11, 2009, 4:00 AM