UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Early Risers

After 9 a.m. – and until the last classes of the day – UMBC is a busy place. The Commons and Quad and Academic Walk bustle with students and faculty and staff going busily about the business of...

Posted: June 21, 2009, 4:39 PM

Double Threat – Donna Lewis ’86, English

Donna Lewis ’86, English, leads a double life. She earned her law degree at the University of Maryland School of Law in Baltimore and is currently an attorney with the Department of Homeland...

Posted: June 21, 2009, 4:32 PM

Discovery – Summer 2009

Shakespeare: Page to Stage Michele Osherow is one of UMBC’s rising stars in the humanities. An assistant professor of English, she serves as director of the Humanities Scholars Program and as...

Posted: June 21, 2009, 4:30 PM

At Play – Summer 2009

Monkee Business In a crowded basement bar in Silver Spring in late winter, the Stepping Stones are bashing out a version of the Monkees’ “Mary, Mary.” As the song veers out of its chorus, UMBC...

Posted: June 21, 2009, 3:55 PM

At Play – Summer 2010

Making a Splash Wondering how the Retrievers’ men’s and women’s swimming and diving teams have sustained their tournament excellence over the past few years? A weeklong dose of sea and sand...

Posted: June 20, 2009, 7:36 PM

The News – Summer 2010

The Doctors Are In It’s Career Week at UMBC – an annual event focused on helping students and recent alumni select and secure jobs. Justin Alexander ’09, ancient studies, is looking for work...

Posted: May 20, 2009, 7:53 PM

To You – Summer 2010

It’s no secret that these are tough economic times. So what advantages do UMBC students have in the struggle to find and secure a career? The great education that they receive at UMBC is one...

Posted: May 20, 2009, 7:52 PM

Turn to Earn

How challenging and timely internships changed the career trajectories of four UMBC alumni. By Meredith Purvis, Derek Roper ’11, and Erika Shernoff Photos by Howard Korn Mastering an...

Posted: May 20, 2009, 7:47 PM

Over Coffee – Summer 2010

Shari Elliker ’83, interdisciplinary studies, and Neil Beller ’83, interdisciplinary studies, spend Thursday mornings together on WBAL-AM in the glow of the “On Air” sign, with Beller as a regular...

Posted: May 20, 2009, 7:46 PM

Battlefield of Bits and Bytes

How UMBC is pushing the frontiers of research and training in cyber security – and keeping its own networks safe from attacks. By Joab Jackson ’90 Photo Illustrations by Aaron Goodman...

Posted: May 20, 2009, 7:44 PM