UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Healthy Balance: Stephanie Hill '86

Stephanie Cole Hill ’86 sometimes feels like a woman in a man’s world. Most of the other executives at Lockheed Martin Corporation, a major engineering firm which earns most of its income from...

Posted: February 9, 2010, 2:37 PM

Building and Bonding – James Donlan ’85, economics

If you marvel at how well UMBC’s buildings have been maintained over the last decade or so, you can point to the hard work of James Donlan ’85, economics, who until recently served as the...

Posted: January 25, 2010, 3:11 PM

Carny Attraction – James Taylor ’73, INDS

Sideshows featuring amazing feats and astonishing freaks became an industry in the United States in the 19th century. But these traveling caravans have been on the endangered list in recent...

Posted: January 25, 2010, 3:09 PM

The Art of Educating – Laura Pasquini ’98, visual arts

When Laura Pasquini ’98, visual arts, started her studies in art at UMBC, she thought she wanted to be a museum curator, creating exhibits that set great art in narrative contexts. Pasquini did...

Posted: January 25, 2010, 3:06 PM

To You – Winter 2010

The magazine’s staffers have had their taste buds tickled and their bellies filled as we put together an issue that focuses on food. (Excuse us if we’ve put on a few pounds in the process.) We...

Posted: January 25, 2010, 3:04 PM

Up On The Roof – Winter 2010

UMBC President Freeman A. Hrabowski, III takes your questions. Q. You are well-known for your unending energy. Many students and alums marvel at it and wonder: What is your secret? Do you have...

Posted: January 25, 2010, 2:58 PM

Over Coffee – Winter 2010

Judge Dana M. Levitz ’70, theater and Alicia Wilson ’04, political science, have more in common than legal careers. Both are also winners of UMBC’s Outstanding Alumni of the Year Award (Judge...

Posted: January 25, 2010, 2:56 PM