UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Presents Work by Award Winning Playwright, Alumna

ACTiVATE Program Success Sparks National Award, Additional Funding In just three years, UMBC’s ACTiVATE program has trained 70 female entrepreneurs who have formed 12 new companies. This...

Posted: March 1, 2010, 5:00 AM

UMBC Team Rallies to Win “Final Four of College Chess”

UMBC Team Rallies to Win �Final Four of College Chess� With a final-round surge against its archrival, the UMBC chess team emerged once again as the undisputed kings of the collegiate game by...

Posted: March 1, 2010, 5:00 AM

UMBC’s Champion Twirler

UMBC�s Champion Twirler The grace of a ballerina. The poise of an equestrian rider. The flexibility of a gymnast. Those are the qualities baton twirlers like Stasi Kowalewski ’10 need to...

Posted: March 1, 2010, 5:00 AM

Venus, If You Will

Venus, If You Will Many theatre companies are born out of a mixture of inspiration and frustration. Take The Venus Theatre in Laurel, for instance. When its founder, Deborah Randall ’94,...

Posted: March 1, 2010, 5:00 AM

Weidong Zhu Recognized for Engineering Innovations

Weidong Zhu Recognized for Engineering Innovations Have you ever wondered how engineers can tell if a structure needs repairs? Weidong Zhu, professor of mechanical engineering at UMBC, is...

Posted: March 1, 2010, 5:00 AM

Wired Watchdog of the Waterways

Wired Watchdog of the Waterways Claire Welty watched a thunderstorm roll in from the west. The network of monitors tracking Gwynns Falls streams began to react, tracking the Baltimore area’s...

Posted: March 1, 2010, 5:00 AM

Your Sneaker, Your Self

Your Sneaker, Your Self UMBC attracts students from many corners of the globe. And sneaker artist and media and communications major Martin Figueroa ’11, has figured out a way that these...

Posted: March 1, 2010, 5:00 AM

UMBC Athletic Hall of Fame

The UMBC Athletic Hall of Fame was instituted in 1970’s, and has grown to include 96 members. Hall of Famers are chosen by a committee of athletic alumni based on their excellence on the fields...

Posted: February 9, 2010, 3:54 PM

Past UMBC Alumni Award Winners

Distinguished Alumna/us of the Year Award Established in 1988, the Distinguished Alumna/us Award was presented to an alumna/us who has achieved national recognition for excellence in his/her...

Posted: February 9, 2010, 3:52 PM

A Natural Progression: Rithy Chhay '02

Only four short years have passed since Rithy Chhay graduated from UMBC, but he is already on the fast track to success. At just 26 years old, the computer science grad is a senior software...

Posted: February 9, 2010, 2:37 PM