UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Future of Information Sharing

The Future of Information Sharing As the world embraces Web 2.0, the effects of social media are on the minds of several researchers at UMBC. Assistant Professor of Sociology Zeynep Tufekci...

Posted: March 1, 2010, 5:00 AM

The Perfect Pitch

The Perfect Pitch When Mike Pesci ’12 was young, he had goals few kids his age had. Like his peers, he played sports – baseball since the age of four – and his studies were important. But it...

Posted: March 1, 2010, 5:00 AM

The Stuff of Legend

The Stuff of Legend As a former Associated Press reporter, Christopher Corbett knows how to spot a good story. So when he noticed that although thousands of Chinese had come to America during...

Posted: March 1, 2010, 5:00 AM

Turning Knowledge into Action

Turning Knowledge into Action Women Involved in Learning and Leadership (WILL) at UMBC, part of the Gender and Women’s Studies program, is one of eight groups nationwide participating in a...

Posted: March 1, 2010, 5:00 AM

Two UMBC Professors Win NSF CAREER Awards

Two UMBC Professors Win NSF CAREER Awards Two UMBC scientists were recently recognized as among the nation’s top young faculty in their fields by the National Science Foundation (NSF),...

Posted: March 1, 2010, 5:00 AM

UMBC Darwin Expert Speaks at Library of Congress

UMBC Darwin Expert Speaks at Library of Congress When UMBC history professor Sandra Herbert first saw the Charles Darwin Archives at Christ’s College, Cambridge as a graduate student, “It was...

Posted: March 1, 2010, 5:00 AM

UMBC Honors Outstanding Alumni

UMBC Honors Outstanding Alumni The UMBC Alumni Association will present Outstanding Alumnus/a and Distinguished Service Awards to six exceptional alumni at the 2007 UMBC Alumni of the Year...

Posted: March 1, 2010, 5:00 AM

UMBC Mama’s Boys Celebrate Five-Year Anniversary

UMBC Mama�s Boys Celebrate Five-Year Anniversary When they entered UMBC as freshmen, Jordan Hadfield ’07 and James “Jeeves” Murphy ’08 were searching for the right singing group. Both had...

Posted: March 1, 2010, 5:00 AM