UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Researching Cancer, Serving the Uninsured

Researching Cancer, Serving the Uninsured Paula Whittington ’01 is a healer in more ways than one. As a doctor in training, she gives medical treatment to patients at an inner-city Detroit...

Posted: March 1, 2010, 5:00 AM

Science in the Summer

Science in the Summer Before his summer internship at the National Institutes of Standards and Technology Summer Undergraduate Research Fellowship (NIST-SURF), Andrew Dillon ’11 didn’t know what...

Posted: March 1, 2010, 5:00 AM

Students’ Biofuel Idea Funded by MTV Contest

Students� Biofuel Idea Funded by MTV Contest Story Note: Learn more about the UMBC Biodiesel Club on Maryland Public Television’s “Motorweek” show, starting on Friday, March 13. In Baltimore...

Posted: March 1, 2010, 5:00 AM

Supporting Maryland’s Workforce

Supporting Maryland�s Workforce From the moment BRAC (Base Realignment and Closure) plans were announced several years ago, Maryland knew it would see an influx of people and jobs around the...

Posted: March 1, 2010, 5:00 AM

Tackling the Shortage of STEM Teachers in Baltimore

Tackling the Shortage of STEM Teachers in Baltimore Due to the growing shortage of highly-qualified science, technology, engineering and mathematics (STEM) teachers, the Sherman STEM Teacher...

Posted: March 1, 2010, 5:00 AM

The Art of Educating

The Art of Educating When Laura Pasquini ’98, visual arts, started her studies in art at UMBC, she thought she wanted to be a museum curator, creating exhibits that set great art in narrative...

Posted: March 1, 2010, 5:00 AM

The Engineering Education Frontier

The Engineering Education Frontier Julia Ross, professor and chair of chemical and biochemical engineering at UMBC, was selected to attend the National Academy of Engineer�s (NAE) first...

Posted: March 1, 2010, 5:00 AM