UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Starbux

Starbux Starbucks would love to hear your thoughts. That’s what the customer comment card says. And Christine Ferrera ’10, M.F.A. imaging and digital arts, took them up on their offer. “I...

Posted: April 15, 2010, 4:00 AM

Chess Powerhouse

Chess Powerhouse Continuing its dominating sweep of collegiate chess tournaments, UMBC’s powerhouse chess team won a record sixth “Final Four of College Chess” April 11 in Brownsville, Texas,...

Posted: April 13, 2010, 4:00 AM

Heritage of Excellence

Heritage of Excellence The UMBC community mourns the passing of Albin Owings Kuhn, a lifelong farmer who rose through Maryland’s university system to become the founding chancellor of UMBC....

Posted: April 13, 2010, 4:00 AM

What’s in Your Dinner?

What’s in Your Dinner? Where do UMBC graduate research and local high school students meet? Over slices of caribou. Mix together graduate students from UMBC’s civil and environmental...

Posted: April 1, 2010, 4:00 AM

Asian Influence

Asian Influence UMBC’s faculty experts on Asian cultures are extending the university’s reach across the Pacific. Two books written by UMBC Faculty are currently being translated to Asian...

Posted: March 23, 2010, 4:00 AM

High Hopes

High Hopes Meghan “Meg” Colabella ’10, history, is about to do what few other athletes have done. She’ll be graduating within three years, all while playing on the basketball team, earning a...

Posted: March 22, 2010, 4:00 AM

Lucky Number Seven

Lucky Number Seven The UMBC men’s swimming and diving team has won its seventh consecutive America East Championship and 13th straight conference title overall after finishing with 926.5 points...

Posted: March 12, 2010, 5:00 AM

Science from the Start

Science from the Start An interest in science began early for Benyam Kinde ’10. As a child, he spent weekends with his father, a veterinarian and microbiologist, performing necropsies (animal...

Posted: March 12, 2010, 5:00 AM

Good to be Green

Good to be Green Walk past the marquee in The Commons, and you’ll see some new words on the board…. “The hero UMBC deserves. The one it needs. GREEN MAN.” This new mascot is recycling his way...

Posted: March 11, 2010, 5:00 AM

“Our Civic Voices” Gives Students Chance to Speak

�Our Civic Voices� Gives Students Chance to Speak College now feels attainable to students at Federal Hill Preparatory School in Baltimore, thanks to a UMBC afterschool program focusing on...

Posted: March 1, 2010, 5:00 AM