UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Catch the Fever!

Catch the Fever! The 2009 Homecoming Weekend, “Retriever Fever,” is sure to start with a fire – literally. On Thursday, October 15, the lawn of Erickson field will be filled with students...

Posted: March 1, 2010, 5:00 AM

Celebrating Student Research & Creativity

Celebrating Student Research & Creativity Bringing Jane Austen’s writing to life through dance. The ethics of Wall Street’s shadow markets. Turning algae into green energy. The history of...

Posted: March 1, 2010, 5:00 AM

Celluloid Deities

Celluloid Deities Can street paintings and advertisements be studied as art? And can examining other cultures inform our answer to that question? Preminda Jacob, an associate professor of...

Posted: March 1, 2010, 5:00 AM

Chess Champions

Chess Champions The UMBC Chess Team captured first place at the Pan American Intercollegiate Championships held in South Padre Island, Texas, December 27-30, beating rivals University of Texas...

Posted: March 1, 2010, 5:00 AM

Connecting Students to Video Game Pros

Connecting Students to Video Game Pros It seems like a college student’s dream come true: get paid to immerse yourself in video games.  But a gaming career requires more than having logged the...

Posted: March 1, 2010, 5:00 AM

Crazy for Politics

Crazy for Politics Do you find news and current events dull, boring and confusing? Too many young people answer yes to that question, says political cartoonist Kevin “Kal” Kallaugher, who...

Posted: March 1, 2010, 5:00 AM

Diving into the Dark

Diving into the Dark Theatrical stories are often told through a series of dialogue between actors. But what if they were told only through sound and physical action?  This idea is captured...

Posted: March 1, 2010, 5:00 AM

Erickson School Comes of Age

Erickson School Comes of Age For a U.S. population that is living longer and healthier, the Erickson School at UMBC is “the right school with the right topic in the right location,” said...

Posted: March 1, 2010, 5:00 AM

Faculty-Student Teamwork

Faculty-Student Teamwork E. Michael Richards, professor and chair of the Department of Music, and Michelle Ko ‘10 will travel to Sacramento, California, this November to perform at the Festival...

Posted: March 1, 2010, 5:00 AM