UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Gamers Delight

Gamers Delight A video game called “Closure” featuring a mysterious world plunged into darkness co-created by UMBC sophomore Jon Schubbe won an Independent Games Festival (IGF) award for...

Posted: May 20, 2010, 4:00 AM

“Playing Pericles”

“Playing Pericles” In UMBC’s version of “Pericles,” fields of corn are created with corn flakes, a watering can easily floods the town and toys come to life – all while the world is magnified in...

Posted: May 7, 2010, 4:00 AM

Pictures of Progress

Pictures of Progress From the gruesome photograph of a lynching victim to the moving footage of Jackie Robinson’s first major league game, the images of the Civil Rights era motivated people to...

Posted: May 7, 2010, 4:00 AM

Excellence Across Disciplines

Excellence Across Disciplines On May 6, UMBC will become home to an honor society that reflects the diversity of student interests when the newest chapter of Phi Kappa Phi is installed. “Phi...

Posted: May 3, 2010, 4:00 AM

Research, Scholarship and Creativity

Research, Scholarship and Creativity Virtual dance spaces. Why people drink diet coke, fail to lose weight and continue buying it. The implications and effects of male breast cancer on...

Posted: April 27, 2010, 4:00 AM

Solid Gold Scholars

Solid Gold Scholars Two UMBC students were awarded Barry M. Goldwater scholarships for the 2010-2011 academic year. The Goldwater scholarship is awarded to sophomores and juniors who have...

Posted: April 23, 2010, 4:00 AM

Sweat Free

Sweat Free Sweatshirts, hats and shorts. Jackets, T-shirts and pants. UMBC logo merchandise is now made under fair labor practices, thanks to the Fair Labor Standards Advisory Group (FLSAG). The...

Posted: April 22, 2010, 4:00 AM

Research, Scholarship and Creativity

Striking a Balance The professional challenges of balancing care-giving responsibilities for an aging parent and a full-time job can be significant and daunting. UMBC�s Wellness in the...

Posted: April 21, 2010, 4:00 AM