UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Food Pioneer

A Food Pioneer It’s no surprise to UMBC Professor of American Studies Warren Belasco that food is entering mainstream curricula at American colleges and universities. A number of academic...

Posted: March 1, 2010, 5:00 AM

A Prototype for Collaboration

A Prototype for Collaboration   Engineering and art come together in finding innovative ways of using 3D rapid prototyping at UMBC. Dr. Anne Spence and artist Chad Eby discuss how they...

Posted: March 1, 2010, 5:00 AM

A Prototype for Collaboration

A Prototype for Collaboration Engineering and art come together in finding innovative ways to use 3D rapid prototyping at UMBC. The Department of Mechanical Engineering’s rapid...

Posted: March 1, 2010, 5:00 AM

A Smart Move

A Smart Move Young students will learn the importance of transportation efficiency and team building at the FIRST LEGO League (FLL) State Championship at UMBC on Saturday, January 30. The...

Posted: March 1, 2010, 5:00 AM

A Tale of Two Nuclear Cities

A Tale of Two Nuclear Cities Chernobyl is a household word for nuclear disaster; few Americans, however, know the story behind two fate-entwined cities in the U.S. and former U.S.S.R. which...

Posted: March 1, 2010, 5:00 AM

Addressing the Scarcity of Roles for Women

Addressing the Scarcity of Roles for Women Inaugurated in 2006, UMBC’s annual IN10 International Short Play Competition seeks to address the scarcity of strong roles for young women in...

Posted: March 1, 2010, 5:00 AM

Black + Gold = Green

Black + Gold = Green Green is the new black and gold on Thursday, February 5, as both the National Teach-in on Global Warming and Recyclemania kick off at The Commons Main Street. Both...

Posted: March 1, 2010, 5:00 AM

Born Leader

Born Leader Carlos Urtecho ’10, political science, never thought of himself as a leader. Instead, leadership found him. It started in 2005 with Conexiones, an organization striving to meet the...

Posted: March 1, 2010, 5:00 AM

Bringing the Peace Corps Home

Bringing the Peace Corps Home One lesson Katie Long brought home from volunteering in Honduras for the Peace Corps in 2005-07 is that fun and games can have a positive social and health impact...

Posted: March 1, 2010, 5:00 AM