UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Learning Through Experience

Learning Through Experience Students from North Bend Elementary/Middle School in Baltimore have a better grasp on their potential careers, thanks to a program called Learning Through Experience...

Posted: August 5, 2010, 4:00 AM

Advancing Science

Advancing Science For their prestigious scholarship, Robert Provine, professor of psychology, and Michael Summers, Howard Hughes Medical Institute (HHMI) investigator and professor of chemistry...

Posted: August 2, 2010, 4:00 AM

Going the Distance

Going the Distance UMBC students often take their learning experience out of the classroom by interning at local companies, discussing ideas with visiting scholars, or doing service in the...

Posted: July 21, 2010, 4:00 AM

22 Yards

22 Yards For many players on the UMBC Cricket Club, the sport runs in their blood. That passion, combined with the team’s motivation and strength, has helped them achieve a ranking of third in...

Posted: July 2, 2010, 4:00 AM

Video: How to Give a Dawg a Facelift

[Video] From UMBC Magazine Summer 2010, How to Give a Dawg a Facelift: Evolution of a Logo. Video by Jim Lord.

Posted: June 13, 2010, 6:34 PM

Broad(mede) Vistas Aging

The Erickson School’s masters program for the Management of Aging Services (MAgS) counts among its alumni professionals as diverse as lawyers, publishers, artists, nursing directors, and, of...

Posted: May 20, 2010, 8:16 PM

Chasing Tales

As a journalist and an author, UMBC English professor Christopher Corbett has a knack for finding marvelous and mislaid stories past and present. By Rafael Alvarez Christopher Corbett once...

Posted: May 20, 2010, 8:10 PM

Discovery – Summer 2010

The Eyes Have It When you think of advanced, complex visual systems – eyes with far more acuity of vision than human eyes – you do not think of shrimp. Tom Cronin does. He collects samples of a...

Posted: May 20, 2010, 8:07 PM

How to Give a Dawg a Facelift

With Jim Lord ’99, Design Director, Creative Services They say you can’t teach an old dog new tricks, but how about an old Dawg? As universities change, mascots evolve along with them, and...

Posted: May 20, 2010, 8:02 PM