UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Hairy Tales

Hairy Tales Kimberly Moffitt, assistant professor of American studies, is co-editor of two recently released books that explore perceptions of race in America. Blackberries and Redbones:...

Posted: February 23, 2011, 5:00 AM

Honoring Alumni

Honoring Alumni As Retriever Fever spreads across campus for UMBC’s Homecoming Celebration, October 13-16, it’s an opportunity for alumni to reconnect with their alma mater, reminisce about the...

Posted: February 23, 2011, 5:00 AM

In Demand

In Demand Even in tough economic times, UMBC students are in high demand. UMBC’s commitment to ensuring that students graduate with substantive experience through internships, co-ops,...

Posted: February 23, 2011, 5:00 AM

NCAA Bound

NCAA Bound For the second time in school history, the UMBC men’s soccer program will compete in the NCAA Division I Championships as the Retrievers advanced, 5-4, in penalty kicks in the America...

Posted: February 23, 2011, 5:00 AM

Nifty Teaching

Nifty Teaching For about 300 middle schools students in western Maryland, a recent science class masqueraded as a paper-airplane competition. Anne Spence, an assistant professor of mechanical...

Posted: February 23, 2011, 5:00 AM

Securing Cyberspace

Securing Cyberspace Military commanders often talk about the need for “situational awareness” — they want to see and track the potential threats facing them, whether they come from planes,...

Posted: February 23, 2011, 5:00 AM

Spectrum: 2010 Visual Arts Faculty Exhibition

Spectrum The Center for Art, Design and Visual Culture (CADVC) presents “Spectrum: 2010 Visual Arts Faculty Exhibition.” The first exhibition in a new series, “Spectrum” is designed to give a...

Posted: February 23, 2011, 5:00 AM

Star on the Rise

Star on the Rise When Luke Roberts plays piano and sings, he is at ease and does so with a purely natural ability.  He is confident and plays his original songs with the grace and passion of a...

Posted: February 23, 2011, 5:00 AM

Victory!

Victory!       Watch game highlights > UMBC junior midfielder Andrew Bulls scored with 11:58 remaining, as the Retrievers rallied from a 1-0 deficit to defeat tenth-ranked Princeton, 2-1,...

Posted: February 23, 2011, 5:00 AM

Rebecca Boehling, History, to Read at Pratt Library (2/22)

Rebecca Boehling, professor of history and the director of the Dresher Center for the Humanities, will read from her recent book, Life and Loss in the Shadow of the Holocaust: A Jewish Family’s...

Posted: February 15, 2011, 4:20 PM