UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Discovery – Winter 2011

INVESTIGATING ICE Doing science in the polar regions is not for the timid – even at 39,000 feet. But Michael Studinger, an associate research scientist in UMBC’s Goddard Earth Sciences and...

Posted: January 19, 2011, 7:42 PM

At Play – Winter 2011

GETTING THEIR KICKS In 2009, UMBC men’s soccer players Levi Houapeu ’11 and Andrew Bulls ’12 led the nation in scoring. In 2010, the duo led the Retrievers to the NCAA Tournament for the first...

Posted: January 19, 2011, 7:29 PM

Principal Promotion: Tom Venable M.A. '95

Tom Venable M.A. ’95, instructional systems development, principal of Carl Cozier Elementary School, will be the new deputy superintendent of the Bellingham School District in Washington state....

Posted: January 18, 2011, 8:57 PM

County Appointment for Alum: Del. Adrienne Jones '76

State Delegate Adrienne Jones ’76, psychology, has been named Baltimore County’s new deputy director of the Office of Human Resources, according to a release from the office of County Executive...

Posted: January 7, 2011, 3:21 PM

UMBC Alum Challenges “Hon” Trademark

Bruce Goldfarb ’85, Emergency Health Services, intends to challenge the newly-copyrighted word “Hon,” according to the Baltimore Sun. The Catonsville writer, who runs WelcometoBaltimoreHon.Com,...

Posted: January 4, 2011, 6:00 PM

UMBC Alum Challenges “Hon” Trademark

Bruce Goldfarb ’85, Emergency Health Services, intends to challenge the newly-copyrighted word “Hon,” according to the Baltimore Sun. The Catonsville writer, who runs WelcometoBaltimoreHon.Com,...

Posted: January 4, 2011, 6:00 PM

Annual Idea Competition Judged by UMBC Alumni

Three of UMBC’s most entrepreneurial alumni brought their expertise to the table as judges in UMBC’s annual Idea Competition, sponsored by the Alex. Brown Center for Entrepreneurship and was part...

Posted: December 14, 2010, 8:26 PM

UMBC Alumni in Kamenetz's Executive Team

According to a story in the Baltimore Business Journal, three UMBC alumni have been appointed to positions on the executive team of Kevin Kamenetz, who will be sworn in as Baltimore County...

Posted: December 6, 2010, 2:06 PM