UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Cross Country Captures America East Title

Cross Country Captures America East Title   Not surprisingly, Robert Cartwright ’80 felt a bit of déjà vu watching his son, Ryan, cross the finish line at the America East Conference...

Posted: December 13, 2005, 5:00 AM

From UMBC to Costa Rica

From UMBC to Costa Rica   Just a few months after graduating from UMBC, Justine Wagner, Spanish and economics ’04, traveled to Costa Rica on a Fulbright Research Award. Wagner...

Posted: November 28, 2005, 5:00 AM

Light for All

Light for All   The science of light – photonics – is as ubiquitous as oxygen in today’s technology driven world. Go to the grocery store, make a phone call, listen to a CD or watch a...

Posted: November 14, 2005, 5:00 AM

Helping Women Achieve Their Potential

Helping Women Achieve Their Potential   UMBC’s array of programs that empower women to be both successful students and successful professionals has been recognized for the second year in...

Posted: November 1, 2005, 5:00 AM

An Outstanding Environment for Learning & Research

Celebrating an Innovative Environment for Learning & Research   The Robert and Jane Meyerhoff Chemistry Building dedication will take place at 2 p.m. on Friday, October 21. The entire...

Posted: October 24, 2005, 4:00 AM

Creating Clockwork Crab

Creating Clockwork Crab   Mechanical engineering major Arthur Gould is proudly checking out his Clockwork Crab, part of Baltimore’s Crabtown Project, when a group of Red Hat Society...

Posted: October 17, 2005, 4:00 AM

Writing UMBC’s Next Chapter

Writing UMBC’s Next Chapter   Providing a distinctive undergraduate experience and supporting faculty development and research are an important part of UMBC’s strategic planning...

Posted: October 3, 2005, 4:00 AM

UMBC: Homeland Security for H20

Homeland Security for H20 It’s a post-9-11 scenario that most homeland security experts agree is not a matter of if but when: a “dirty bomb” attack in the United States....

Posted: September 26, 2005, 4:00 AM

A New Look for UMBC’s Homepage

A New Look for UMBC’s Homepage Update: Stepping Back and Looking Forward (9/8/05) Okay, we heard you, and here are ways you said the new UMBC homepage and website could be...

Posted: September 13, 2005, 4:00 AM

UMBC: Homeland Security for H20

Homeland Security for H20 It’s a post-9-11 scenario that most homeland security experts agree is not a matter of if but when: a “dirty bomb” attack in the United States. Technically...

Posted: September 13, 2005, 4:00 AM