UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Fishing Without a Net

In UMBC’s Department of Marine Biotechnology, Yonathan Zohar and his colleagues are creating sustainable fish farms that may revolutionize our notions of fishing and seafood. – By Anthony Lane...

Posted: February 24, 2011, 3:45 PM

Marching Into the Future

UMBC associate professor of history Anne Sarah Rubin is at the forefront of using digital approaches to research history and other areas in the humanities. – By Scott McLemee The very thought...

Posted: February 24, 2011, 3:43 PM

Extend & Elevate: Dance at UMBC

Like any campus, UMBC is a blur of movement when school is in session. But when that motion is concentrated, studied, refined or performed – it can become truly special. UMBC’s Dance Department is...

Posted: February 24, 2011, 3:41 PM

Champions in the Water

Champions in the Water From the very beginning, emphasis was on the team. In the first month of practice, Chad Cradock ‘97, head coach of the swimming and diving teams, called out the names of...

Posted: February 23, 2011, 5:00 AM

Committed Modernist

Committed Modernist It’s been a big year for Jessica Berman, chair of English: she was recently elected to the American Comparative Literature Association (ACLA) board, is putting the finishing...

Posted: February 23, 2011, 5:00 AM

Cyber Games

Cyber Games As a senior at UMBC majoring in computer science, Max Spector has spent long hours in the classroom learning the theories and principles that explain how information systems work. He...

Posted: February 23, 2011, 5:00 AM

Eco-Education

Eco-Education A first-year seminar class offered this semester is giving students the chance to explore environmental issues from a humanities perspective. The class, Sustainability in American...

Posted: February 23, 2011, 5:00 AM

Excellence & Affordability

Excellence & Affordability UMBC is one of 50 public institutions in the United States recognized by The Princeton Review as a “Best Value College” offering a combination of educational...

Posted: February 23, 2011, 5:00 AM

Getting Intuit

Getting Intuit It’s a feeling that both artists and researchers are familiar with: a problem seems unsolvable when suddenly, in a flash, a creative solution becomes clear. This moment of...

Posted: February 23, 2011, 5:00 AM