UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Comic Life: Donna Lewis '86

A comic strip created by Donna Lewis ’86, English, an attorney in Washington, D.C., will be syndicated through the Washington Post Writers Group, according to the Baltimore Jewish Times. Enter...

Posted: January 31, 2011, 4:16 PM

Brian Dannelly '97 to Direct Glee Star

Brian Dannelly ’97, visual arts, has been tapped to direct actor Chris Colfer in the high school comedy film, “Struck by Lightning.” Colfer recently won a Golden Globe for his portrayal of Kurt...

Posted: January 31, 2011, 4:01 PM

Goldman '97 Expanding Cake Biz to LA

As his Food Network show “Ace of Cakes” comes to an end, celebrity chef Duff Goldman ’97 is expanding his immensely successful Charm City Cakes business to Los Angeles, says the Baltimore Sun....

Posted: January 26, 2011, 9:41 PM

Celebrating Resilience

Celebrating Resilience Huguens Jean, ’03, ’11, Ph.D., electrical engineering, and Clifford Muse, ’11, information systems, returned to Haiti in March 2010, after the devastating January...

Posted: January 25, 2011, 5:00 AM

Up on the Roof – Winter 2011

UMBC President Freeman A. Hrabowski, III takes your questions. Q. Innovation is something that you talk about in many venues across the country, and you’ve been acknowledged as an innovator in...

Posted: January 20, 2011, 8:25 PM

To You – Winter 2011

A modern university such as UMBC thrives on excellence in teaching and innovation in research. We all know good teaching when it touches our lives and the lives of those close to us. But...

Posted: January 20, 2011, 8:24 PM

The News – Winter 2011

SUPER CAMPAIGN The high achievement and affordability of UMBC makes the university an attractive option for high school students. But a university built on innovation is always looking to do the...

Posted: January 20, 2011, 8:20 PM

Over Coffee — Winter 2011

In 1999, Giuliano Celenza ’03, sociology, led the UMBC men’s soccer team to its first NCAA tournament. Eleven years later, Levi Houapeu ’11 has done the same thing (and more), leading the 2010...

Posted: January 20, 2011, 8:18 PM

How to (Not) Break Your Heart

With Jennifer Lepus, Director, University Health Services It’s February, and many of us have love on the brain. Storefronts are bathed in pink and red, and boxes of chocolates line the store...

Posted: January 19, 2011, 8:16 PM