UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Chef Duff Goldman '97 Tries the Ice Cream Business

“Ace of Cakes” star baker Jeffrey “Duff” Goldman ’97, history, is expanding his brand to include a line of cake-inspired Blue Bunny ice cream flavors, the Baltimore Sun reports. Read the full...

Posted: March 15, 2011, 12:46 PM

Building a Culture of Innovation

Building a Culture of Innovation UMBC President Freeman A. Hrabowski, III, often says that part of his formula for the success of his campus is engaging his colleagues in questions about...

Posted: March 4, 2011, 5:00 AM

GRRL PARTS

GRRL PARTS In 2006, Susan McCully, a dramaturg and lecturer in UMBC’s Department of Theatre, decided to take action against a problem that seemed to crop every with every production: “In...

Posted: February 25, 2011, 5:00 AM

Practical Idealism

Practical Idealism On March 1, 1961, President Kennedy established the Peace Corps by executive order, initiating a program that has sent over 200,000 volunteers to promote global peace through...

Posted: February 25, 2011, 5:00 AM

Value Judgments

Value Judgments On March 3, four philosophy students will become UMBC’s first Ethics Bowl team to compete in the national Ethics Bowl tournament. The National Ethics Bowl will be held in...

Posted: February 25, 2011, 5:00 AM

The Original Firesoul: Mary Wyatt ’74, American Studies

When Mary Wyatt ’74, American studies, was a little girl, she loved to retreat to a secret space in her backyard. There, in a patch of grass surrounded by a grove of apple trees, she spent lazy...

Posted: February 24, 2011, 4:02 PM

Building Relationships: Diane Bell-McKoy ’73, Sociology

In an office on Chase Street in Baltimore, a fiery one-woman pep rally for a young African-American professional is under way. Diane Bell-McKoy ’73, sociology, is holding forth on the necessity...

Posted: February 24, 2011, 3:53 PM

Man (of the) Walking Dead: Arnold Blumberg ’93, English

Zombies have been multiplying rapidly in our popular consciousness in recent years. Whether it’s the high drama of AMC’s new television hit The Walking Dead or the high comedy of Seth...

Posted: February 24, 2011, 3:51 PM