UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jordan Hadfield '07, '08 on Fatherhood in Dundalk Patch

Jordan as a child with his father, Ken. Expectant father, UMBC alumnus and UMBC development office Jordan Hadfield ’07, ’08, shares memories of his father, Ken Hadfield, Jr., in an essay in the...

Posted: June 21, 2011, 12:56 PM

Video: Las Meninas Behind the Scenes

[Video] From UMBC Magazine Summer 2011: Las Meninas “Load-in and Rehearsal.” Read more about this theatre production’s journey to the Kennedy Center here. Video by Chris Hartlove.

Posted: June 13, 2011, 6:20 PM

Bob Mumma '94, Econ, Named New Head Baseball Coach

UMBC has named 1994 economics alumnus Bob Mumma the new head coach for baseball. Mumma, who was drafted by the White Sox following his graduation from UMBC, has served as assistant coach to the...

Posted: June 6, 2011, 6:50 PM

Gib Mason '95 to teach entrepreneurship course at UMBC

Via the Alex. Brown Center for Entrepreneurship: In the spirit of entrepreneurship itself, the Alex. Brown Center is pleased to announce a new minor in Entrepreneurship and Innovation this...

Posted: June 2, 2011, 1:39 PM

Alumni Documentary Wins Film Festival

“Lift Up,” a new documentary on post-quake Haiti co-directed by Huguens Jean ’12, Ph.D., electrical engineering, and Phillip Knowlton ’03, visual arts, will have its film festival premiere this...

Posted: June 1, 2011, 7:30 PM

Family of Alumnus Missing in Libya Seeks Help of Congress

The family of missing UMBC alumnus Matthew Van Dyke ’02, political science, has sought the aid of Rep. C.A. Dutch Ruppersberger in raising the profile of his case. Van Dyke, 31, who has not been...

Posted: May 24, 2011, 2:13 PM

Up on the Roof – Summer 2011

UMBC President Freeman A. Hrabowski, III takes your questions. Q. UMBC has been in the news as a new hub for the cybersecurity market. Do you see it as a growth industry for the BWI corridor,...

Posted: May 19, 2011, 7:21 PM