UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Looking East

Looking East UMBC’s new Asian studies program will give students the opportunity to learn about Asian languages, cultures and the significant impacts that the region is having on the world. The...

Posted: May 12, 2011, 4:00 AM

A Meeting of the Minds

A Meeting of the Minds While cleaning out his closet on a recent visit home, Phillip Fitzgerald found a box of old awards. Flipping through certificates and plaques for various achievements, he...

Posted: May 6, 2011, 4:00 AM

Alum Matthew Van Dyke '02 Still Missing in Libya

Freelance journalist Matthew Van Dyke ’02, political science, is still missing in Libya. A recent story in The Atlantic magazine about another missing journalist mentions Van Dyke, who was...

Posted: April 26, 2011, 5:09 PM

Boundless curiosity

Boundless curiosity Can you get high school students to ignore their cellphones during class? Could wind power off the East Coast greatly reduce fossil fuel consumption? What can dance...

Posted: April 26, 2011, 4:00 AM

Alumni Chef Rev. Leo Patalinghug '92 Debuts Cookbook

The Rev. Leo Patalinghug ’92, political science, has taken his passion for cooking to the next level, with the publication of a cookbook inspired by his family and his faith. His book, “Grace...

Posted: April 25, 2011, 3:44 PM

Policing the Pastime

Kevin Cepelak ’05, political science, has a job that comes with a pass that gets him into any Major League Baseball (MLB) park. And when he gets to his office near New York City’s Grand Central...

Posted: April 21, 2011, 7:18 PM

“Gravity Goddess” Marla Streb M.S. '91, in City Paper

Former professional mountain biker Marla Streb, who earned her M.S. in Marine Estuary Environmental Science from UMBC in 1991, is featured in the Baltimore City Paper’s “bike issue” this week....

Posted: April 20, 2011, 5:49 PM

“Gravity Goddess” Marla Streb M.S. '91, in City Paper

Former professional mountain biker Marla Streb, who earned her M.S. in Marine Estuary Environmental Science from UMBC in 1991, is featured in the Baltimore City Paper’s “bike issue” this week. To...

Posted: April 20, 2011, 5:49 PM

Hands-on History

Hands-on History Marie Spiro had been collecting artifacts to use in her classroom at the University of Maryland, College Park for over 50 years. So when the archaeologist decided that it was...

Posted: April 15, 2011, 4:00 AM