UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Class of 2011

On May 23, UMBC’s alumni community grew by more than 2000 members at the university’s 41st annual spring commencement ceremonies. UMBC Magazine would like to introduce you to four graduates who...

Posted: August 6, 2011, 6:06 PM

Finding Their Light

UMBC’s Department of Theatre takes center stage at The John F. Kennedy Center for the Performing Arts – and extends the university’s impressive legacy in college theatre’s biggest annual festival....

Posted: August 1, 2011, 6:00 PM

Missing Journalist Imprisoned But Healthy

A story in today’s Baltimore Sun reports that freelance journalist Matthew Van Dyke ’02, political science, is being held in a prison in Tripoli, but that he is in good health. Read the full...

Posted: July 21, 2011, 3:42 PM

Congratulations to the Alumni Scholarship Recipients!

The UMBC Alumni Association is pleased to offer scholarships to outstanding current UMBC undergraduate students. This year, the Alumni Association was proud to award scholarships to four deserving...

Posted: July 7, 2011, 5:42 PM

Touched by a Nobel: Phillip Fitzgerald '11

It’s not often one gets to meet a Nobel prize winner. But here’s our very own recent salutatorian, Phillip Fitzgerald ’11, biochemistry and molecular biology, rubbing elbows with Ei-ichi Negishi,...

Posted: July 5, 2011, 2:00 PM

Where the Choices are Endless: Seth Sawyers '99, History

Growing up in rural western Maryland, history alumnus Seth Sawyers ’99 couldn’t possibly have known what was in store for him — or how his world would expand — as a student at UMBC. Now a writing...

Posted: June 22, 2011, 6:19 PM