UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Building A Tradition – Lafayette Gilchrist '92

The path to preserving Maryland’s traditional arts and culture sometimes begins when a jazz musician walks through an unlocked door in UMBC’s Fine Arts building. One of Baltimore’s master jazz...

Posted: August 6, 2011, 6:59 PM

Gag Reels

Aspiring actors and videographers often yearn to be discovered. But three recent UMBC students and alumni aren’t waiting around for a big break. They’ve made their own success by collaborating on...

Posted: August 6, 2011, 6:54 PM

Mind Over Matter – Jay Witasick '93

The tough-minded attitude that pitcher Jay Witasick ’93, learned on the way to the major leagues served him well during a 12-year career there – and informs his work these days with TWC Sports...

Posted: August 6, 2011, 6:50 PM

Tech Boomer: Kara Freeman ’91

Sometimes a small act of kindness can lead to big results. One year into her undergraduate education, Kara Freeman ’91, engineering and information technology, was doing well at UMBC....

Posted: August 6, 2011, 6:36 PM

Bridging the Distance

How does a student 1,500 miles from home cope when disaster strikes? How does he offer help and hope across an ocean? Huguens Jean ’12, Ph.D., electrical engineering, flew to Haiti in March 2010...

Posted: August 6, 2011, 6:27 PM