UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

To You – Summer 2011

A university can offer up a lot of drama: joys and terrors, dark mysteries and the quest to unravel or unlock them. The issue that you have in your hands is chock-full of such drama. There is...

Posted: May 19, 2011, 7:20 PM

The News – Summer 2011

PUTTIN’ ON A HARD HAT The progress on the construction of Phase I of UMBC’s new Performing Arts and Humanities Building is impressive when seen from the outside. But put on a hard hat and get...

Posted: May 19, 2011, 7:18 PM

Storm Stalker

Hurricanes are powerful – and they also hold great mysteries. UMBC researcher Jeffrey Halverson uses the latest technology in collaboration with NASA to unlock those secrets and make potential...

Posted: May 19, 2011, 7:13 PM

Retracing Memory

UMBC professor of biology Suzanne Ostrand-Rosenberg found a box of faded letters that led her deep into her family’s history­–and led scholars to fascinating new findings in Holocaust studies....

Posted: May 19, 2011, 7:08 PM

Policing the Pastime – Kevin Cepelak ’05, PoliSci

Kevin Cepelak ’05, political science, has a job that comes with a pass that gets him into any Major League Baseball (MLB) park. And when he gets to his office near New York City’s Grand Central...

Posted: May 19, 2011, 7:05 PM

Over Coffee – Summer 2011

The academic landscape is perpetually shifting, and UMBC is reshaping existing departments and introducing innovative new programs to stay ahead of those changes. The transformations often bring...

Posted: May 19, 2011, 7:04 PM

How to Stay in Touch with Your Human Roots

With Dr. Jay Freyman, Associate Professor, Department of Ancient Studies Picture yourself trapped on a desert island. What book or books would keep you best occupied for, say, the rest of your...

Posted: May 19, 2011, 7:00 PM

Discovery – Summer 2011

MERGERS AND MAJORS When it comes to shifting tides in disciplines from the social sciences to the humanities to engineering, UMBC’s academic leadership and its scholars aren’t standing still....

Posted: May 19, 2011, 6:51 PM

At Play – Summer 2011

STEPPIN’ WITH A STAR Rap legend Snoop Dogg can usually be found selling out huge venues such as Madison Square Garden or the L.A. Coliseum, so the hip hop star’s late April performance at the...

Posted: May 19, 2011, 6:11 PM