UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Omar Bukhari ’13, Biochemistry, in the Gazette

Omar Bukhari ’13, biochemistry and EHS, will soon begin his junior year at UMBC, but for the last several weeks he’s been hard at work for another cause. Bukhari just finished a 4,000 mile bike...

Posted: August 17, 2011, 3:13 PM

UMBC Men’s Soccer Receives Votes In Two Preseason Polls

The UMBC men’s soccer team has garnered votes in two national preseason soccer rankings and has been tabbed as the second choice amongst America East Conference coaches in the league’s preseason...

Posted: August 17, 2011, 4:45 AM

Energizing Maryland’s Workforce

Energizing Maryland�s Workforce UMBC students were out in full force at top Maryland companies and research labs this summer. Their work as interns not only supported their career skills...

Posted: August 17, 2011, 4:00 AM

Piotr Gwiazda, English, in the Times Literary Supplement

Piotr Gwiazda, associate professor of English, has published a review in the Times Literary Supplement. Gwiazda says that in his new book, “Unseen Hand” (translated by Clare Cavanagh), Polish...

Posted: August 16, 2011, 6:48 PM

Dennis Coates, Economics, in AP

Councilman William Cole argues that the Grand Prix will change how people view Baltimore and Tom Noonan, president and CEO of Visit Baltimore, hopes it will draw 100,000 visitors to the city, but...

Posted: August 16, 2011, 5:54 PM

David Salkever, Public Policy, in the NY Times

“Fear-inspired hyperbole about the so-called ‘debt crisis’ and ‘explosion of government spending’ has twisted the public discourse about fiscal policy,” argues David Salkever, professor of public...

Posted: August 16, 2011, 4:50 PM

Will Redman ’98, Music, in the Baltimore Sun

Composer Will Redman ’98, music, was profiled by Tim Smith in the Baltimore Sun. He went to University of Maryland, Baltimore County to study percussion with notable composer and percussionist...

Posted: August 16, 2011, 3:19 PM

Convocation (8/30)

You are invited to join us in the culmination of new student orientation at the 2011 UMBC Convocation Ceremony. This annual event includes remarks from President Hrabowski, Interim Provost Rous,...

Posted: August 16, 2011, 2:48 PM

Will Redman '98, VPA, sees music in a whole new way…

From the Baltimore Sun: It takes a little time to unroll “Scroll,” a composition by Baltimore composer Will Redman, since it’s on paper that measures 8 feet long, 8 inches wide. It takes even...

Posted: August 15, 2011, 9:01 PM