UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Welcome to UMBC! (9/15)

We invite all faculty and staff to join President Hrabowski and Provost Rous in welcoming our new colleagues to the UMBC community. This interactive event is a great opportunity to connect and...

Posted: August 24, 2011, 7:00 PM

Energizing Maryland’s Workforce

Energizing Maryland�s Workforce UMBC students were out in full force at top Maryland companies and research labs this summer. Their work as interns not only supported their career skills...

Posted: August 24, 2011, 4:00 AM

UMBC Response to Earthquake

At approximately 1:51 p.m. a 5.9 magnitude earthquake occurred that was centered in Mineral Virginia (near Richmond). The earthquake was felt up and down the entire east coast to include the UMBC...

Posted: August 23, 2011, 7:48 PM

Robert Deluty, Graduate School, Publishes His 33rd Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, “Between Nothing and All.” In his review, Richard Berlin writes, “The French poet and critic Stephane...

Posted: August 23, 2011, 6:12 PM

Humanities Forum: Rebecca Boehling Reads (9/14)

[Video] In 2002, Suzanne Ostrand-Rosenberg, professor of biology, found hundreds of WWII-era family letters in her parents’ home. She contacted Rebecca Boehling, professor of history and...

Posted: August 23, 2011, 4:11 PM

Christopher Corbett, English, in Style Magazine

“‘The Amiable Baltimoreans’ was published in 1951—just 60 years ago—and yet the city contained within it is as remote from our time as Carthage, and as alluring as the Seven Cities of Cibola,”...

Posted: August 22, 2011, 8:53 PM

Donald Norris, Public Policy, in the Baltimore Sun

Baltimore Mayor Stephanie Rawlings-Blake had raised $1.4 million this year, the Baltimore Sun reported Tuesday, more than all her opponents combined and enough, according to her campaign, to fund...

Posted: August 17, 2011, 3:15 PM