UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Think. Create. Engage.

Think. Create. Engage. What makes UMBC offerings in the arts and humanities unique? Why might you choose to attend a UMBC theatre performance, humanities forum lecture or arts exhibition? And,...

Posted: August 31, 2011, 4:00 AM

Cristina Dalton ’12 in Baltimore Sun

Cristina Dalton ’12, Spanish, spent the summer at Greenbriar State park, where she translated common park announcements to Spanish and helped the multicultural patrons understand park rules. “I...

Posted: August 25, 2011, 8:49 PM

Lisa Drouillard, Human Resources, The Washington Post

Lisa Drouillard, human resources, recently competed in the Rockville Economic Development’s StartRight business plan competition. The Washington Post covered the all-women’s competition and...

Posted: August 24, 2011, 8:13 PM

Alumnus Freed From Libyan Prison

Just posted on Free Matthew VanDyke: “Great news! [Matthew VanDyke ’02] called from Tripoli a few minutes ago. The prison where he has been held has been “liberated” and he reports that he is safe...

Posted: August 24, 2011, 7:13 PM