UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Show Your UMBC Spirit!

The Homecoming Decorating Contests are back this year, and offices are encouraged to deck their spaces out in black and gold to share in the spirit of Homecoming! Departments registered by Friday,...

Posted: September 1, 2011, 2:05 PM

UMBC Professional Development Day 2011 (9/22)

What does it cost when you are tense or have trouble concentrating at work, are unsure about your ability to perform a task, feel overwhelmed about having too much to do or avoid having an honest...

Posted: September 1, 2011, 1:53 PM

Sean Carton '90 wins ClickZ Marketing Excellence Award

From ClickZ: “Sean has been recently appointed to develop the Center for Digital Communication, Commerce, and Culture at the University of Baltimore and is chief creative officer at idfive in...

Posted: September 1, 2011, 1:44 PM

Kay Kostopoulos '72 featured in O, the Oprah Magazine

Kay Kostopoulos ’72 was featured in O, the Oprah Magazine for a class on body languages that she co-teaches at Stanford University. From the article: “Kostopoulos starts by leading us through...

Posted: September 1, 2011, 1:24 PM

Welcome Recently Hired Staff to UMBC

To our recent staff new hires and re-hires: We are delighted you have chosen UMBC as your place of employment, and we welcome you to the campus community. Each new employee comes to UMBC with...

Posted: August 31, 2011, 5:08 PM

Kate Brown, History, to Speak at Events

Kate Brown, associate professor of history, will give two distinguished off-campus lectures this fall. The first will be a keynote lecture at the symposium “Diverse Landscapes of Ukraine:...

Posted: August 31, 2011, 2:50 PM

Michael Lane, Ancient Studies, Receives Grant

For a second year in a row, ancient studies instructor Michael Lane has received a grant from the Institute for Aegean Prehistory. He will continue his research on Mycenaean land use through an...

Posted: August 31, 2011, 2:46 PM