UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

At Play – Fall 2011

WORDS AND MUSIC Open the door to Annapolis’ Rams Head Tavern and the sounds of upbeat banjo and guitar fly out into the warm night air, followed by closely by the gruff voice of Adam Trice ’04,...

Posted: September 2, 2011, 4:33 PM

Q&A with Alumni Filmmakers

This year’s Arts and Humanities Afternoon at UMBC Homecoming on Saturday, October 15, 2011 will focus on alumni filmmakers. To whet your appetite for our afternoon discussion on the art of moving...

Posted: September 2, 2011, 4:22 PM

Q&A with Alumni Filmmakers

This year’s Arts and Humanities Afternoon at UMBC Homecoming on Saturday, October 15, 2011 will focus on alumni filmmakers. To whet your appetite for our afternoon discussion on the art of moving...

Posted: September 2, 2011, 4:22 PM

Ka-che Yip, History, Awarded Grant

Ka-che Yip, professor of history, has been awarded a grant by the Hong Kong Research Grants Council. Beginning January 2012, Yip will be the co-investigator of the project, “A History of Diseases...

Posted: September 1, 2011, 3:58 PM

Constantine Vaporis, History, to Serve as Consultant

Constantine Vaporis, professor of history and director of Asian studies, has been asked to serve as a consultant on an exhibition on Japan at the National Geographic Museum in DC. The exhibit will...

Posted: September 1, 2011, 3:18 PM