UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The News – Fall 2011

WONDERFUL WORKPLACE UMBC’s reputation as an “honors university in Maryland” and as a place that revels in the diversity of its community have made it a destination for students. But what do the...

Posted: September 2, 2011, 7:36 PM

Targeting Tastes – Maggie Lebherz '08, MLL

Some students studying abroad fall in love with a place. Maggie Lebherz ’08, modern languages and linguistics, fell in love with some new tastes during her semester at the University of Salamanca....

Posted: September 2, 2011, 7:34 PM

Targeting Tastes – Maggie Lebherz ’08, MLL

Some students studying abroad fall in love with a place. Maggie Lebherz ’08, modern languages and linguistics, fell in love with some new tastes during her semester at the University of Salamanca....

Posted: September 2, 2011, 7:34 PM

Over Coffee – Fall 2011

UMBC Homecoming has undergone major changes over the past three years, and a trio of dedicated staffers who lead the university’s Homecoming Committee – Kevin Gibbons O’Neill ’86, economics,...

Posted: September 2, 2011, 7:27 PM

How To Grow Your Big Idea

With Vivian Armor ’73, director, Alex. Brown Center for Entrepreneurship You wake up one morning with a big, bright light bulb bobbing above your head. You start your day, feed the dog, the...

Posted: September 2, 2011, 4:59 PM

Highways to Healing – Omolola Eniola-Adefeso '99, ChemEng

Once upon a time, Omolola Eniola-Adefeso ’99, chemical engineering, was on track to attend medical school. But she became a chemical engineer instead – so she could better attack problems such as...

Posted: September 2, 2011, 4:50 PM

Formula For Success – Ronita Marple '05, Ph.D., Chemistry

As an analytical chemist and senior scientist for consumer goods giant Proctor & Gamble, Ronita Marple ’05 Ph.D., chemistry, observes that it’s not unusual for her to walk past a lab and catch...

Posted: September 2, 2011, 4:48 PM

Discovery – Fall 2011

LEARNING (FROM) THE LINGO “Baldamoreans do not speak the king’s English.” That’s how one Lexington Market patron jokingly described the city’s linguistic style to Inte’a DeShields ’13 in a...

Posted: September 2, 2011, 4:38 PM