UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Can You Hear Me Now?

Commercials will tell you to blame your cell phone carrier for problems with reception. They’re partly right, though location also plays a role — a Metro train might not be the best place for a...

Posted: September 6, 2011, 9:05 PM

Manil Suri, Mathematics, to Serve on Panels

Manil Suri, professor of mathematics, will serve on two panels at the Centre Pompidou library in Paris as part of an event with Indian authors. Suri’s most recent book is “The Age of Shiva.” Suri...

Posted: September 6, 2011, 7:27 PM

Manil Suri, Mathematics, in Newsweek

Manil Suri, professor of mathematics, reflects on returning to Mumbai, the Indian city of a million incarnations, in the July 17 issue of Newsweek magazine. Suri also teaches in the Asian studies...

Posted: September 6, 2011, 7:22 PM

E-Refunds for Students Coming in October

Beginning in October of 2011, UMBC will transition from issuing student refunds via paper checks to E-Refunds (electronic deposit of refunds). Parent refunds will continue to be issued via paper...

Posted: September 6, 2011, 3:17 PM

Up on the Roof – Fall 2011

UMBC President Freeman A. Hrabowski, III takes your questions. Q. UMBC ended its successful Exceptional by Example capital campaign by raising $15 million more than the $100 million target for...

Posted: September 2, 2011, 8:11 PM

Today's Forecast: Stellar

  Researchers at UMBC’s newly formed NASA research center wrestle with basic questions about our neighborhood star – and the effects that its weather can create on Earth. By Anthony Lane On the...

Posted: September 2, 2011, 8:00 PM

Today’s Forecast: Stellar

  Researchers at UMBC’s newly formed NASA research center wrestle with basic questions about our neighborhood star – and the effects that its weather can create on Earth. By Anthony Lane On...

Posted: September 2, 2011, 8:00 PM

To You – Fall 2011

Time flies when you’re having fun. And the three years that I have spent as editor of UMBC Magazine have flown by quickly. One reason is this time has flown is the terrific stories about the...

Posted: September 2, 2011, 7:57 PM