UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Covering the UMBC Beat

Maria Satyshur ’11 is helping keep UMBC and our amazing students in the headlines. This recent grad just published an article in the Arbutus Patch. The article profiles two UMBC students who...

Posted: September 14, 2011, 8:49 PM

Video: How to Grow Your Big Idea

[Video] From UMBC Magazine Fall 2011: How to Grow Your Big Idea.  Featuring Dean Bill LaCourse, Vivian Armour, and Gib Mason. Video by Jenny O’Grady.

Posted: September 13, 2011, 6:18 PM

U.S. News Again Recognizes UMBC as Top Innovator

From President Freeman Hrabowski and Interim Provost Philip Rous We are delighted to let you know that UMBC has again been recognized as a national leader in innovation and undergraduate...

Posted: September 13, 2011, 1:13 PM

Veteran Educator Promoted in Harford County

Joseph Schmitz ’80, sociology, a former principal and 20-year veteran within the Harford County Public School System, has been named executive director of high school performance for that system,...

Posted: September 9, 2011, 7:17 PM

UMBC 9/11 Remembrance and Preparedness

From Freeman Hrabowski and Philip Rous As the 10th anniversary of 9/11 approaches, the campus is noting the significance of this time in several ways. Our community is remembering the victims...

Posted: September 9, 2011, 6:56 PM

UMBC Social Sciences in the News

It has been a big week for UMBC’s social science faculty in the national media. A new feature in the Chronicle for Higher Education highlights UMBC’s Erickson School, noting its success with...

Posted: September 8, 2011, 4:01 PM

Shaped by 9/11

Shaped by 9/11 In the summer of 2001, Rebecca Adelman was fresh out of college, working a temp job and searching for a sense of direction. When terrorists struck the World Trade Center on...

Posted: September 8, 2011, 4:00 AM