UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Ellen Handler Spitz, Honors College, in the New York Times

Ellen Handler Spitz, honors college professor of visual arts, was mentioned in a September 18 New York Times Sunday Book Review essay entitled “The Children’s Authors Who Broke the Rules.” Among...

Posted: September 19, 2011, 7:09 PM

Rebecca Boehling, History, on WIP-AM

Rebecca Boehling, professor of history and director of the Dresher Center for the Humanities, appeared on Philadelphia’s WIP-AM on Sunday, September 11. She discussed her new book, “Life and Loss...

Posted: September 15, 2011, 2:26 PM

Robert Provine, Psychology, in the New York Times

In a story entitled “Scientists Hint at Why Laughter Feels So Good,” the New York Times reports on a study that attempts to pin down exactly why laughing until it hurts feels so good. The study...

Posted: September 15, 2011, 2:24 PM