UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Dennis Coates, Economics, on “NBC Nightly News”

UMBC sports economist Dennis Coates appeared on NBC Nightly News on October 23, discussing the effects of a possible NBA season cancellation. Although a lost season would negatively impact related...

Posted: October 24, 2011, 7:12 PM

Exhibition Featuring Work by IRC Fellows Opens

A new exhibit at the Jewish Museum of Maryland features work completed by Imaging Research Center (IRC) Fellows in the spring of 2011. “Chosen Food: Cuisine, Culture and American Jewish Identity”...

Posted: October 21, 2011, 3:43 PM

Retriever Learning Center

Retriever Learning Center This year, the real party is in the library. On any given day, the Retriever Learning Center is packed. Students puzzle out problems on giant white boards. They snack...

Posted: October 20, 2011, 4:00 AM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun column, UMBC political science professor Thomas Schaller explores the meteoric rise of Herman Cain as a GOP presidential candidate. Schaller argues, “his surprising...

Posted: October 19, 2011, 6:38 PM

Donald Norris, Public Policy, in the Baltimore Sun

The Baltimore Sun reports that following a strong win in last month’s Democratic primary, Mayor Stephanie Rawlings-Blake is meeting with each of her 40 Cabinet members “with an eye toward a...

Posted: October 19, 2011, 6:08 PM

Dennis Coates, Economics, in the News

Car of Will Power, Winner of the 2011 Baltimore Grand Prix The economic impact of the 2011 Baltimore Grand Prix was “vastly smaller than the projections by the events promoter,” UMBC economics...

Posted: October 19, 2011, 5:36 PM

Measure of a Mission: The Exceptional by Example Campaign

UMBC’s Exceptional by Example Campaign transformed the campus. But you can’t calculate its true impact without assessing how it helped members of the UMBC community change and grow. By Jenny...

Posted: October 18, 2011, 7:55 PM

Share Your Story: Nancy Malloy '70, '75

Nancy Malloy ’70, ’75 M.S., Biological Sciences and UMBC Parent Annual Fund Supporter “I was in the very first graduating class. What an extraordinary opportunity! Everything was new and an...

Posted: October 18, 2011, 7:48 PM