UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Artwork by Lisa Moren on Display at CUNY

Artwork by Lisa Moren, associate professor of visual arts, is on display at the President’s Gallery of the John Jay College of Criminal Justice, CUNY (City University of New York), 899 Tenth...

Posted: February 7, 2012, 2:23 AM

Artwork by Vin Grabill, Visual Arts, on Display at MICA

Artwork by Vin Grabill, chair and associate professor of visual arts, is on display at the Maryland Institute College of Art (MICA) through March 11 in an exhibition entitled Under Cover....

Posted: February 7, 2012, 1:58 AM

If You Ever Need Inspiration…

…just listen to UMBC President Freeman Hrabowski for a minute or two. We dare you to not be inspired to give back! (Click on image for video.)  

Posted: February 6, 2012, 9:29 PM

Jessica Berman, English, Publishes New Book

English Chair Jessica Berman’s newest book, Modernist Commitments: Ethics, Politics, and Transnational Modernism, is now available from Columbia University Press. In this book, Berman...

Posted: February 6, 2012, 4:13 PM

Greg Ealick, Philosophy, on Patch.com

“Are pet owners, activists and business owners increasingly at odds over how we acquire our pets?” asks a recent article on the website Patch.com Philosophy instructor Greg Ealick wondered if...

Posted: February 3, 2012, 7:19 PM