UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Chisolm '82 to Screen Film at UMBC

The Interdisciplinary Studies Program and Council of Majors present the 2012 Petrovich Lecture and Film Screening with director Richard Chisolm ’82, interdisciplinary studies. Chisolm will discuss...

Posted: February 8, 2012, 9:21 PM

Newcombe Scholarship Changes Lives

At one point in her life, Sheila Williams ’11 was homeless and separated from her children. But scholarships for mature female students at UMBC – funded by the Charlotte W. Newcombe Foundation –...

Posted: February 8, 2012, 6:29 PM

Denis Provencher, MLLI, Awarded Fellowship

Denis Provencher, associate professor of Modern Languages, Linguistics and Intercultural Communication, has been awarded a Marie Curie International Incoming Fellowship to the European Union. This...

Posted: February 8, 2012, 3:58 PM

City Paper Lauds Visual Arts MFA Exhibition (2/8)

Andrea Appleton at City Paper reviewed the MFA Imaging and Digital Arts Thesis Exhibition at the Center for Art, Design and Visual Culture in the publication’s February 8th issue, concluding with,...

Posted: February 8, 2012, 2:01 AM

Thomas Schaller, Political Science, in the Baltimore Sun

UMBC political science professor Thomas Schaller’s latest Baltimore Sun column offers a primer on corporate tax policy. Although the top nominal corporate tax rate in the U.S. is 35%, the Wall...

Posted: February 7, 2012, 7:17 PM

Linda Oliva, Education, in the Catonsville Times

A Scrabble competition at UMBC on Saturday, February 4, featured students from surrounding schools and adult scrabble enthusiasts. Linda Oliva, an assistant professor of education and...

Posted: February 7, 2012, 6:17 PM

Dennis Coates, Economics, in the New York Times

The New York Times Economix blog today explored the possible impact of the Giants’ Super Bowl victory on the New York economy, referencing a study coauthored by UMBC economics professor Dennis...

Posted: February 7, 2012, 6:02 PM