UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Dr. Robert Burchard Gives Back to His “Second Home”

It’s 9 a.m., and the library is quiet, as libraries usually are, when Dr. Robert Burchard, professor emeritus of biological sciences, sits down to discuss his experience at UMBC and the reason...

Posted: February 23, 2012, 6:13 PM

Dr. Robert Burchard Gives Back to His “Second Home”

It’s 9 a.m., and the library is quiet, as libraries usually are, when Dr. Robert Burchard, professor emeritus of biological sciences, sits down to discuss his experience at UMBC and the reason...

Posted: February 23, 2012, 6:13 PM

Piotr Gwiazda, English, to Read at Walters (3/10)

Associate Professor of English Piotr Gwiazda will read from his new book, Messages: Poems & Interview, at the Walters Art Museum on March 10. Also reading will be Campbell McGrath, the...

Posted: February 22, 2012, 6:11 PM

Piotr Gwiazda, English, Publishes New Book

Associate Professor of English Piotr Gwiazda has recently released a new book entitled Messages: Poems & Interview. Much of the book was written during Gwiazda’s residency at the James...

Posted: February 22, 2012, 5:15 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun column, UMBC political science professor Thomas F. Schaller explores the causes of decreased class mobility in the U.S. Having just returned from a trip to Finland,...

Posted: February 22, 2012, 3:44 PM

Judah Ronch, Erickson School, in the New York Times

Judah Ronch, Dean of UMBC’s Erickson School, offers a pointed letter in today’s New York Times, responding to a report that some retirement communities are segregating their dining facilities...

Posted: February 21, 2012, 6:39 PM

Kristin Waters, Office of the Registrar, Runs for Charity

Kristin Waters has set a 2012 challenge of raising $1,834.00 for First Descents, an organization that offers young adult cancer fighters and survivors a free outdoor adventure experience to...

Posted: February 21, 2012, 3:50 PM

Robert Provine, Psychology, in Documentary

A film shot last spring about the research of Robert Provine, psychology, and his undergraduate researchers aired in France and Germany on Dec 30.  The English version is forthcoming, but the...

Posted: February 20, 2012, 6:19 PM

Robert Provine, Psychology, in Essay Collection

Robert Provine, psychology, has an essay in a newly published collection entitled This Will Make You Smarter. The book is the latest in a series by the website Edge.org, which focuses on an annual...

Posted: February 20, 2012, 5:28 PM

John Olszewski, Jr., Public Policy, in Baltimore Sun

Maryland State Delegate John Olszewski, a Ph.D. student in public policy at UMBC, spoke out about his vote on Maryland’s same-sex marriage bill in the Baltimore Sun this weekend. Olszewski, 29,...

Posted: February 20, 2012, 5:11 PM