UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

We Are Inspired: The Late Professor Alice Robinson

There are so many ways to leave a legacy. By all accounts, over her many years at UMBC, Dr. Alice Robinson, a founding professor in theatre, left legacies in the broadened hearts and minds of...

Posted: February 27, 2012, 2:33 PM

Robert Provine, Psychology, on MSNBC.com

“Lin case you hadn’t noticed, people have become Lin-fatuated with the Lin-spiring rags-to-riches story of New York Knicks point guard Jeremy Lin. He’s a regular Linternet phenomenon!” begins a...

Posted: February 24, 2012, 8:22 PM

Tune in: Thomas Schaller, Political Science, on MSNBC

UMBC political science professor Thomas Schaller will appear on MSNBC’s “Up w/Chris Hayes” on Saturday, February 25. The morning show airs 8:00-10:00 a.m. Schaller frequently comments on national...

Posted: February 24, 2012, 7:46 PM

A Little Love From CASE

We’re pleased to announce that UMBC’s giving site, Giving to UMBC, has been recognized by the Council for the Advancement and Support of Education. The site, which won a 2012 Region II silver...

Posted: February 24, 2012, 5:49 PM

Kaye Whitehead ’09, LLC, in the Baltimore Sun

Kaye Whitehead ’09 Ph.D., language, literacy and culture, recently published an op-ed in the Baltimore Sun. In her piece, entitled “Black History is American History,” she argues that “we should...

Posted: February 23, 2012, 7:55 PM