UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Passing of Professor Robert K. Webb

Dr. Robert K. Webb (family photo, published in the Washington Post) From Marjoleine Kars, Chair of the History Department I regret to inform the campus that Robert K. Webb died on February 14....

Posted: February 20, 2012, 3:28 PM

Remembering Robert K. Webb

From Marjoleine Kars, Chair of the History Department I regret to inform the campus that Robert K. Webb died on February 14. Born in 1922, Bob Webb was long the preeminent American scholar of...

Posted: February 20, 2012, 3:14 PM

Our New Heroes

Our New Heroes With a cape draped over his rugby uniform, Jeremy Brickey clutches the complete works of Shakespeare and smiles for a camera. No, this isn’t an embarrassing initiation to the...

Posted: February 20, 2012, 5:00 AM

Michael Fallon, English, to Read at CityLit Festival

Michael Fallon, senior lecturer of English, will be a featured poet at the ninth annual CityLit Festival. Presented by CityLit Project and Pratt Library, the festival takes place on Saturday,...

Posted: February 16, 2012, 10:07 PM

Missing the Dawg Days? Try UMBC's New Virtual Tour.

Haven’t been on campus in a while? Well, now it doesn’t matter how many miles may separate you from your alma mater. Thanks to a collaboration between UMBC’s admissions department and the IRC...

Posted: February 15, 2012, 5:32 PM