UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Christopher Corbett, English, in Style

Christopher Corbett, professor of the practice of English, laments the passing of one of Baltimore’s eccentric citizens in his latest column for the back page of Baltimore Style magazine. “…when...

Posted: March 1, 2012, 7:35 PM

Scholarship Profile: Atom Zerfas '13

L-R: Atom Zerfas, Tony Deering, Kevin Yang '07, Katelyn Niu '05, and Lynn Deering celebrate the end of UMBC's Exceptional by Example Campaign. Junior Atom Zerfas is the quintessential UMBC...

Posted: February 29, 2012, 6:39 AM

Scholarship Profile: Atom Zerfas ’13

L-R: Atom Zerfas, Tony Deering, Kevin Yang '07, Katelyn Niu '05, and Lynn Deering celebrate the end of UMBC's Exceptional by Example Campaign. Junior Atom Zerfas is the quintessential UMBC...

Posted: February 29, 2012, 6:39 AM

The Passing of LaMont Toliver

February 28, 2012 To:       The UMBC Community From:   Freeman Hrabowski, President Diane Lee, Dean of Undergraduate Education With great sadness, we must let you know that LaMont Toliver,...

Posted: February 28, 2012, 7:25 PM

Slideshow: Alumni Relations Visits Boston

Members of the Alumni Relations staff traveled north last week to meet up with Boston-area alumni and cheer on the women’s basketball team as they took on the Boston University Terriers. Enjoy the...

Posted: February 27, 2012, 6:39 PM