UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Tower Transformer: Kelley Bell '06, MFA

Picture this: It’s a cool, crisp night and you’re cruising north up Interstate 95, with the city of Baltimore rising up before you. The image of a metropolis can rise and fall with its skyline and...

Posted: March 21, 2012, 5:39 PM

Donald Norris, Public Policy, in the Baltimore Sun

“The protracted battle for the Republican presidential nomination is about to thrust Maryland’s GOP voters into the unusual position of having a voice in a national political contest even though...

Posted: March 21, 2012, 5:18 PM

Eric Zeemering, Public Policy, in the Baltimore Sun

UMBC’s Eric Zeemering, assistant professor of public policy, commented in the Baltimore Sun this week on a measure that would allow residents of New Windsor to recall their local elected...

Posted: March 21, 2012, 4:25 PM

David H. Murray, Economics Student, in the Washington Post

The Washington Post‘s “Maryland Schools Insider” blog reports that UMBC’s David H. Murray ’14, economics, is running for a seat on the Prince George’s County Board of Education. Murray has...

Posted: March 21, 2012, 4:08 PM

Rovert Provine, Psychology, in Business Day

“Thing could always be worse,” Robert Provine, professor of psychology, reminds us in an essay published by Business Day. “We have all heard of the ‘grass is greener’ syndrome. This is its...

Posted: March 21, 2012, 3:43 PM

Leaving a Legacy: George Vitak '73, BioSci

“There are not that many of me left,” George Vitak, ’73, biological sciences, says jovially as we walk together from the Library Pond back to his office in the University Center on a blustery late...

Posted: March 19, 2012, 5:35 PM

UMBC Students Promote Healthy Living at Port Discovery

UMBC students from  SOCY/HAPP 354, “The Social Basis of Community and Public Health,” regularly visit Baltimore’s Port Discovery Children’s Museum to discuss health issues with young visitors...

Posted: March 16, 2012, 6:42 PM

Your Support Vital for Higher Education Budget

March 15, 2012 TO:  The UMBC Community FR:  Freeman Hrabowski, President and Philip Rous, Provost RE:   Your Support Vital for Higher Education Budget As the Maryland General Assembly works...

Posted: March 16, 2012, 6:28 PM