UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Donald Norris, Public Policy, in The Washington Post

On June 24, The Washington Post published an Associated press article entitled “Md. governor struggles at home while critics say he’s too focused elsewhere.” O’Malley’s critics have claimed he has...

Posted: June 27, 2012, 6:13 PM

Rebecca Boehling, History, in the News

News that Dresher Center for the Humanities director Rebecca Boehling’s was recently named Director of the International Tracing Service, has recently been covered in several news outlets....

Posted: June 27, 2012, 6:01 PM

Student Success Takes Your Support

Every day, we in the office of Alumni Relations hear about students making the most of their time here at UMBC…and beyond! However, many of these students wouldn’t be able to attend UMBC without...

Posted: June 26, 2012, 1:19 PM

Donors Care – Q&A with Jean Rittermann

UMBC’s donors support the university for many reasons, and for that we are grateful. One such donor is Jean Rittermann, President of Conveyor Handling Company, Inc., who along with her sister,...

Posted: June 25, 2012, 5:46 PM

Donors Care – Q&A with Jean Rittermann

UMBC’s donors support the university for many reasons, and for that we are grateful. One such donor is Jean Rittermann, President of Conveyor Handling Company, Inc., who along with her sister,...

Posted: June 25, 2012, 5:46 PM

Scholarship Success: Gift Jayakar '12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet scholarship...

Posted: June 22, 2012, 2:56 PM