UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Sahler '89 Silkscreen Featured on Shore Site

Alumnus Erick Sahler ’89, Graphic Design and Art History, was featured on the news site Delmarvanow.com on June 28th, with a focus on his latest silkscreen print for purchase. The piece, entitled...

Posted: July 9, 2012, 1:38 PM

Charles Brown, Athletics, on MPT’s “State Circle”

Associate Vice President/Director of Athletics Dr. Charles Brown appeared on Maryland Public Television’s “State Circle” program on Friday, June 29. Dr. Brown discussed the effect that Title IX...

Posted: July 9, 2012, 1:26 PM

IT & Engineering Retrievers Mix and Mingle at Pub Dog

More than 70 alumni and friends enjoyed pizza and drinks at the 2012 IT & Engineering Happy Hour. The event, which  welcomed all UMBC alumni with a special focus on those from the College of...

Posted: June 28, 2012, 6:50 PM