UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Scholarship Success: Gift Jayakar ’12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet scholarship...

Posted: June 22, 2012, 2:56 PM

Video: How Does UMBC Inspire You?

Click on the image above to watch Deanna’s winning video. UMBC recently asked its students a simple question: How does UMBC inspire you? But, instead of essay response customary for scholarship...

Posted: June 22, 2012, 1:16 PM

Striking the Balance

Striking the Balance Balance and focus. Those are the keys to success for student athletes. And, judging by their GPA’s, UMBC’s athletes have mastered both. This past fall, the Retrievers’...

Posted: June 22, 2012, 4:00 AM

Seth Sawyers ’99, History, in The Baltimore Sun

For Father’s Day 2012, The Baltimore Sun published an essay written by alumnus Seth Sawyers ’99, history, entitled “Driving with Dad.” Sawyers, who teaches essay writing for the English...

Posted: June 20, 2012, 6:38 PM