UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Labor We Love

Labor We Love UMBC is a major research university, but one of its successes is that it still retains the personal touch of a much smaller institution.  One reason that UMBC has managed to...

Posted: August 6, 2012, 4:00 AM

Yap '08, BioSci, Wins Predoctoral Fellowship

Alumnus Jeremy Yap ’08, biological sciences, was recently honored as one of four national winners of a 2012-2013 American Chemical Society (ACS) Medicinal Chemistry Predoctoral Fellowship. Yap...

Posted: August 2, 2012, 5:43 PM

Video Project: Why are YOU pumped for Homecoming?

The Homecoming Communications Committee is looking for alumni, faculty and staff to answer this question for a fun (and hopefully FUNNY) video to help promote campus interest in Retriever Fever:...

Posted: August 2, 2012, 2:17 PM

Julie Rosenthal, Asian Studies, in Washington Jewish Week

Julie Rosenthal of the Asian Studies Program was interviewed by Washington Jewish Week about her work fighting hunger in the community. In neighboring Howard County, Julie Rosenthal, founder...

Posted: August 2, 2012, 1:53 PM

Thomas Schaller, Political Science, in Salon

Political science professor Thomas Schaller’s latest Salon column asks, “Will Asian voters swing the election?” Nearly 6% of the U.S. population is Asian American — an estimated 18 million people...

Posted: August 1, 2012, 6:35 PM