UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Donald Norris, Public Policy, in the Baltimore Sun

Donald F. Norris, professor and chairman of UMBC’s Department of Public Policy, offered his expertise on e-government in the Baltimore Sun‘s August 8 article “State launches online voter...

Posted: August 10, 2012, 6:13 PM

Tom Schaller, Political Science, in Baltimore Sun

A recent controversy surrounding the anti-gay marriage comments of Chick-fil-A President and COO Dan Cathy is the subject of the latest Baltimore Sun column by UMBC political science professor...

Posted: August 8, 2012, 4:28 PM

Labor We Love

Labor We Love UMBC is a major research university, but one of its successes is that it still retains the personal touch of a much smaller institution.  One reason that UMBC has managed to...

Posted: August 8, 2012, 4:00 AM

UMBC Named “Great College to Work For”

UMBC has again been named one of America’s “Great Colleges to Work For” by The Chronicle of Higher Education. “We are a ‘Great College’ because of the people here,” says President Freeman...

Posted: August 6, 2012, 2:19 PM