UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Grigoryan ’02, CompSci/BioChem, Teaching at Dartmouth

A Computational Biologist and Dartmouth professor, Alumnus Gevorg Grigoryan says his undergraduate research at UMBC was crucial to his success. Kids typically see college as a chance to get...

Posted: November 5, 2012, 1:12 PM

Thomas Schaller in Salon and the Baltimore Sun

U.S. voters frustrated by competing claims of who will win the upcoming presidential election and why can turn to political science professor Thomas F. Schaller’s latest Salon column—“Why...

Posted: November 2, 2012, 6:39 PM

Robert Deluty, Graduate School, in The Faculty Voice

Robert Deluty, associate dean of the Graduate School, has published 23 poems in the October 2012 issue of The Faculty Voice. All of the poems have an academic theme and all previously appeared...

Posted: November 1, 2012, 9:04 PM

Clark ’06, Psych, Added to Orioles Roster

Former UMBC baseball standout Zach Clark ’06, psychology, has been added to the Baltimore Orioles’ roster, the Baltimore Sun reported yesterday. Clark, who pitched and was a designated hitter...

Posted: November 1, 2012, 1:51 PM

Siebert ’93, CompSci, Featured in Salon

The U.S. State Department counts Arabic as flat out one of the most difficult languages to learn. For Loren Siebert ’93, computer science, however, the study of a language that started as a hobby...

Posted: October 31, 2012, 1:21 PM

VIDEO: Innovator-In-Training: Krista, Class of 2015

Meet Krista, a sophomore studying animation and interactive media. Someday she hopes to create video games that educate as much as they entertain. And, like so many of her friends in disciplines...

Posted: October 29, 2012, 12:33 PM

Women’s Soccer Raises Funds to Fight Cancer

The UMBC women’s soccer team raised $1300 for breast cancer research during its recent “Fight in Pink” contest on Oct. 14 against Stony Brook. The money will go directly to the Susan G. Komen for...

Posted: October 26, 2012, 7:02 PM