UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Laura Hussey, Political Science, in the Gazette

Today’s Gazette reports on clergy in Prince George’s County who are encouraging parishioners to vote against the referendum to expand gambling in Maryland and in Prince George’s County in...

Posted: October 26, 2012, 4:38 PM

UMBC Study on Economic Impact of Dream Act in TIME

Maryland voters will soon decide whether to allow undocumented immigrants who graduate from Maryland high schools and meet other requirements to pay in-county/in-state tuition at local community...

Posted: October 25, 2012, 7:55 PM

Musgrove ’97, History, Discusses Gentrification in Post

An op-ed by George Derek Musgrove ’97, history, assistant professor of history, recently appeared on The Root DC blog on the Washington Post website. In the piece, Musgrove and co-author Chris...

Posted: October 24, 2012, 8:26 PM

Sorority Gives Back at Homecoming

When alumnae of Alpha Kappa Alpha Sorority, Inc. Lambda Phi Chapter reunited during this month’s Homecoming weekend, it was more than just the predictable flurry of pink and green and catching up...

Posted: October 24, 2012, 7:01 PM

Warm Support for Hrabowski Fund for Innovation

FROM: Philip Rous, Provost and Senior Vice President for Academic Affairs TO: The UMBC Community RE: Warm Support for the Hrabowski Fund for Innovation Dr. Hrabowski addresses guests at A...

Posted: October 23, 2012, 1:25 PM

Donald Norris, Public Policy, in the Washington Post

Donald F. Norris, professor and chairman of UMBC’s Department of Public Policy, commented Sunday on the Washington Post‘s finding that out-of-state gambling companies and their allies have spent...

Posted: October 22, 2012, 8:17 PM