UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Are You a Roving Retriever?

UMBC’s alumni live and travel all over the world doing fun, amazing things! And UMBC Magazine wants to showcase this. That’s where the Roving Retriever project comes in. Next time you travel to...

Posted: November 8, 2012, 2:35 PM

Student Turmoil at UMBC 40 Years Ago — What Happened?

Left to Right: Bill Soltesz ’72 (SGA Pres), Manus O’Donnell ’72 (SGA & Retriever officer), John Taylor ’72, Mike Runge ’72 (SGA Treasurer). 40th Reunion at G&M Restaurant, June 15, 2012....

Posted: November 7, 2012, 8:50 PM

Remembering Scott Hannon, Research Assistant in Physics

TO: The UMBC Community FROM: Larrabee Strow, Research Professor of Physics, and Sergio DeSouza Machado, Research Assistant Professor of Physics We are deeply saddened to report that Scott...

Posted: November 7, 2012, 7:51 PM

Donald Norris, Public Policy, in Election Coverage

Donald F. Norris, professor and chairman of UMBC’s Department of Public Policy, has offered insight on topics from Maryland ballot measures to the advertising wars throughout the election season....

Posted: November 5, 2012, 4:48 PM

Faculty and Staff Support the UMBC Community

Click here to read more and see a video about Krista, just one of the many students who benefits from your support. UMBC faculty and staff give their all to the university each and every day...

Posted: November 5, 2012, 3:39 PM