UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Passing of Emeritus Instructor Bill Hathaway, EHS

FROM: Bruce J. Walz, Chair, Department of Emergency Health Services It is with sadness that I report the passing of Emeritus Instructor William “Bill” Hathaway on November 1st after a battle...

Posted: November 13, 2012, 8:36 PM

Greek Alums Celebrate 25th Anniversary

Alumni representing a multiple Greek organizations gathered last month during Homecoming to celebrate the 25th anniversary of UMBC’s chapter of Sigma Alpha Epsilon Fraternity. Nearly 100 SAE...

Posted: November 12, 2012, 8:20 PM

Kimberly Moffitt, American Studies, in Election Coverage

Kimberly Moffitt, assistant professor of American studies, served as an election expert for two radio program in the days leading up to and following the November 6 election. On Monday, November...

Posted: November 12, 2012, 7:09 PM

Alumni Association Scholarship Q&A: Savita, Class of 2013

Throughout the year, we will be introducing you to the winners of this year’s Alumni Association Scholarships, which are supported by alumni gifts. Today, we meet information systems major Savita...

Posted: November 12, 2012, 2:34 PM

Online Tool: Calculate the Cost of a Semester

Attending college these days is expensive. You’ve got tuition, room and board, books and computers to buy — and that’s not even counting late night pizza runs! Even at a state school like UMBC,...

Posted: November 12, 2012, 2:28 PM

Ellen Handler Spitz, Honors College, in The New Republic

Ellen Handler Spitz, honors college professor of visual arts, discussed the young adult novel Jepp, Who Defied the Stars, byKatherine Marsh, in her latest column in the New Republic. The...

Posted: November 8, 2012, 6:49 PM

Jessica Berman, English, Gives Talk

Jesica Berman, professor of English, recently gave a talk at Vanderbilt University on entitled, “Documentary Interruptions: Virginia Woolf’s Three Guineas and the Media of War.”  The talk was part...

Posted: November 8, 2012, 6:36 PM

Remembering Scott Hannon ’86, ’90 MS Phys

TO: The UMBC Community FROM: Larrabee Strow, Research Professor of Physics, and Sergio DeSouza Machado, Research Assistant Professor of Physics We are deeply saddened to report that Scott...

Posted: November 8, 2012, 4:04 PM